Competitor Analysis Services, Competitive Intelligence Research and  Competitor Research Services Outsourcin 

Competitor Intelligence: What is it?

Competitor intelligence services collect information on a company’s direct and indirect competitors, by identifying such competitors and then making an analysis about their strengths and weaknesses. Such kind information, offered at varying levels of complexity, is vital for a company, as it gives them insight on how to develop and utilize their capabilities to gain advantage over their competitors.

Competitor Analysis/ Competitive Intelligence Research: Its Importance

As part of overall marketing activities, it’s important to perform a competitor analysis. Such analysis will bring out a list of competitors, the strengths and weaknesses of their various products and services which can be highly useful in helping a company to tune up their products and services in such a way that they stand apart from their competitors. The key to business success includes finding out what your competitor is successful at giving to customers, knowing about what they lack in their product or service offers, checking up on the prices they have set on their products and services and their current direction or place in the market. Such information will help to you make solid strategy decisions that gives your business a competitive advantage and a definite boost in your business environment. Such details will help you draw an outline on what you offer to customers in terms of factors such as quality, service, price and so on. If you are someone curious to know how visitors react when they reach your competitor's site or if you want to find out the reason for increase in your competitor’s sales, while your sales are so less, look into competitor intelligence services.

 By seeking competitor intelligence services, can make an informed business decision based on intelligent information, rather than just plain information. For example, a complete analysis of your competitor’s web marketing strategy will reveal information on their success……success which took them several years to achieve. Through such analysis you can find out the keywords used by your competitor to attract target audience in their Adwords or Yahoo! ad campaigns. You can learn about the sites that bring them the most traffic, using paid advertisements and/or links. By analyzing your competitor's SEO strategies you can find out the steps that you need to take to improve your chances of gaining over their site’s placement in organic rankings.
 
In addition to people already running their own business, those starting out a new business also need to know about competitors in their market. Often, what is noticed is that new business entrepreneurs are unaware of the number of competitors out there in the market, vying for a place. There are several reasons for this such as lack of research expertise, lack of adequate marketing by competitors, fear of finding out tough results about the market and competitors and so on.

However, it is vital for a new business entrepreneur to understand about other competitors in the same market and to find out if the market is developed enough for a newcomer to start business and in course of time become successful. One of the key areas in which research is necessary, is finding out the means of pulling customer away from existing business to your own and this requires knowledge on areas where your business has an advantage over them. We offer such kind of information through our comprehensive competitor analysis and research services.

Our Competitive Intelligence/ Competitor Analysis Services

Our competitive intelligence consultants provide comprehensive services in the arena of competitor analysis and research. It is vital to understand how competitors work and make your company’s strategic plans according to such analysis, in order to be successful in today’s market environment. We understand the need for such information and offer competitive intelligence or competitor analysis services to cater to such needs.

As part of our services, we will analyze your competitors thoroughly and in the most appropriate way, based on your requirements, preferences, and expectations for return on investment. Our services can be customized according to client requirements and it includes analysis of factors such as company structure, patent portfolio, financial statistics, and so on. Our work approach focuses in offering services in such a way that these services perfectly fit according to your company's culture, capabilities and goals.

Our company offers professional competitive research and analysis services. This includes various activities such as product life cycle management, benchmark testing, and localization testing. Clients gain by way of our vast expertise, which covers various arenas such as science, technology, and business, and this is highly useful when conducting a comprehensive research for an individual competitors or even an organization that a client is interested in acquiring.

Through our competitor benchmarking services, you can find out how well your products and services fare, when compared to those of your competitors. Competitor monitoring and tracking is a task requiring high levels of skills and expertise. Our company offers services by which you can monitor key arenas such as the press, the web and the market to understand about your competitor’s performance. Through our competitor research and analysis services you can find out your competitors current activities as well as their planned activities in the near future. We make use of legal and ethical competitor research techniques in providing such information. Using our scenario planning services, you can plan strategic activities for the next couple of years while our war-gaming services will enable you to help you analyze what your competitors might do in the same time period.

Through our services, you can find out the following on your competitors:

•    Your direct and indirect competitors
•    Location of your competitors
•    Number of years that the competitor has been in business and their current position in the market
•    Products and services offered by your competitors
•    Different types of products and services they offer
•    Competitor’s pricing on their products and services
•   Competitor scale of operations - Is your competitor a small, medium-sized or a large-scale organization?
•    Competitor’s time to deliver and quality of staffing
•    Competitor’s terms of credit and their follow-up on customer requests
•    Competitor’s merits and demerits

Using the above-mentioned information, we will help you to perform the following:

•    Make a comparison of your business with your strongest competitor
•   Make a comparison between your marketing strategies and that offered by your competitor to bring out reasons behind your success or failure in achieving set business objectives. In this aspect we will not make use of any pricing or sales tactics as information, instead we will use our win-loss analysis to find out details on those competitors to which your customers have switched and the reason for their switching.
•    Understand those customer needs and preferences that you need to compete successfully with other businesses 
•    Find out your competitive position in the market and the advantage that you have over your competitors
•    Find out gaps in their product or service offering?
•    Find out if the size of the market is large enough for you to compete successfully in it
•    Find out how your customers rate you as against your competitors
•    Find out how your are uniquely placed to compete with other businesses in the market
•    Formulate your plan to compete in the market, which can be through better quality services, reduced prices, better customer support services and access to your services

Through our services, you will also find out how your competitors react to you starting your business. They may react in the following manner:

•    Ignore your completely
•    Try entering a price war with you
•    Try some dirty trick on your business

Using such information, we will include the following details in your business plan:

•    List of your competitors
•    Summary of your merits
•    Details on how our merits can help you win their customers

Our dedicated research savvy team will provide you with key information by which you can improve your company's web marketing strategies. Gathering such kind of information about your competitors is an important part of developing a successful website campaign. If you noticed that your site’s organic rankings in search engine results has currently come down, use our competitor analysis research services to find out why this has happened. We can bring out factors such as:

•    Name of search engine in which your competitors is listed
•    Sites which link to your competitors site
•    Use of pay-per-click campaign by competitor site to promote their site
•    Payment towards use of certain keywords
•    List of human edited directories in which they are listed
•    Level to which they have optimized their site and keywords used in the site
•    Level of traffic they receive compared to competitors

By learning about the above-mentioned conditions, you can get a clear picture on how your competitor works and so you can strategically devise plans to gain an edge over your competitors. We present a through picture of the existing competition in any specific marketing niche to enable you to understand each competitor’s strength and the steps necessary for your company to achieve a higher presence over them in the market.

Through our services, you will learn about your competitor’s strategies and by doing this you will be able to devise proactive, planned and informed marketing strategies and approaches to win over them.  Our professional competitor analysis research services offers you with up-to-date and reliable information that is derived through state-of-the-art and latest technologies, Through our services, you not only gain by a cutting down 60% of the cost in conducting in competitor analysis in-house, but also save a lot of time and effort, which can be spent in improving your business

Our Team

We have a highly skilled Competitive Intelligence Research & Analysis Services team. Our team members are experienced in providing accurate, professional and the best competitive intelligence information necessary for a through competitor analysis.

Members of our team have MBAs and PhDs and they are skilled to provide precise, well-researched information that is optimized for the best results. They have several years of experience behind them and can submit a comprehensive and detailed analysis within a short period of time, and can this give you the results you want to see within your specified time period.

Our Clients

Our aim is to ensure customer satisfaction and consequently have built a good reputation with clients situated across the globe such as US, UK, European, Asian and Middle East countries. In our work, we deal mainly with international clients and thus have exposure to a wide work arena. We guarantee customers international standards of quality and strict adherence to ethical practice.  

We constantly make changes to our work processes and work standards to come out on top with our work results. We take client feedback seriously and use their comments in a constructive way to improve our services. We assure best quality results in a short span of time and have worked with many industries, as a result of which we can provide customized, comprehensive, completely documented market analyses, no matter what the sector, market, industry, segment, or category. We are adept in handling, small as well as large competitor analysis activities and have offered research services not only to top ten Fortune 500 companies, but also entrepreneurs who want to launch new online ventures.

We can design a customized research package that caters to client’s project's specifications on the kind of information they wish to know about their competitors. We have so designed our competitive intelligence services that it can help clients in every stage of the competitive intelligence process ranging from the preliminary stage of finding out and identifying what is necessary to the point of integrating competitor research results into a comprehensive organizational strategy for winning over the competition.

Contact us for Competitor Analysis/ Competitive Intelligence Research

Check out our professional competitor analysis and research services, to outsource your competitor analysis requirements to us. Get a quick quote on all your competitor analysis needs. We offer a wide range of services that encompass collecting recorded, observable or opportunistic data to offering a full comparative analysis on companies and their competitors, in such a detailed way that you won’t find any other services like us. Enquiry form